Please ensure Javascript is enabled for purposes of website accessibility

Apple Inc. Bets Big on Brazil

By Andrew Tonner – Feb 22, 2014 at 4:30PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Apple’s push into emerging markets heads to another BRIC country.

As we saw in 2013, tech giant Apple (AAPL 4.86%) appears to be fighting a losing battle to keep up with the torrent growth of the overall smartphone market.

Indeed, Apple already dominates many developed markets like the United States, which are speeding toward saturation. This has forced Apple to double down on emerging countries like China to sell its iProducts in ever-greater numbers.

And in that effort keep expanding its sales, Apple recently entered yet another booming tech market -- Brazil.

Betting big on Brazil
In clear sign of where it sees future opportunities, Apple opened one of its famous retails stores last weekend in Brazil's Rio de Janeiro. This is important for several reasons.

For starters, its new Brazilian store marks the 15th country in which Apple now claims a retail presence and its first store in all of Latin America. The Latin American smartphone market as a whole should be a key driver of global smartphone growth in the years ahead, and Brazil should be the primary growth engine in the region. In fact, by 2017, the Brazilian smartphone market should see 71 million shipments alone. 

In the following video, tech and telecom analyst Andrew Tonner discusses the opportunities that Apple should see in Brazil in the years to come.

Andrew Tonner owns shares of Apple. The Motley Fool recommends and owns shares of Apple. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Nearly 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Stock Quote
Apple
AAPL
$148.03 (4.86%) $6.86

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
349%
 
S&P 500 Returns
115%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 12/01/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.