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Growth Is Slowing at Priceline, Is It Time to Book Your Exit?

By David Eller – Feb 24, 2014 at 6:00PM

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Priceline is bumping into the law of large numbers which may present the first good buying opportunity in a year. (BKNG -4.24%) announced earnings that blew away profit expectations but left investors scratching their heads about the outlook. Revenue of $1.54 billion was in line with expectations of $1.52 billion, but EPS of $8.85 blew away the expected $8.29. The stock ran up to an all-time high in after-hours trading, hitting $1,335.

But then the guidance came out, and it disappointed. The Street had been expecting EPS of $7.21, and the midpoint of guidance was $6.60. It's a good rule to never buy in the aftermarket until you have the whole picture, and this is a good example of why. The stock pulled back into the red, but settled up 2%. It may not be able to hold its gain, though.

Accounting headwinds will slow growth later this year
Priceline is facing a few accounting headwinds in the first half of the year. Easter is coming in the second quarter, rather than the first quarter, pushing out a major travel event. Then, in the second quarter, the benefit from the Kayak acquisition rolls past its first anniversary, causing growth rates to slow. These two issues have nothing to do with the fundamentals of the business, but as earnings growth slows, the price could come in.

Priceline isn't alone (AMZN 0.24%) recently announced its fourth-quarter results and saw growth slow from 25% to 20% from the September quarter. Even though the business remains healthy, the stock fell 16% over the next week. Amazon announced that it would consider raising the price of its Prime service, showing that it may become more focused on profitability going forward. But the stock suffered a loss in the meantime.

Addicted to positive surprises
The Street is used to healthy upside to profit estimates. In three of the last four quarters, Priceline beat earnings expectations by more than 6%. Investors have come to think of Priceline like the mailman -- always delivering. But numbers are getting larger -- much larger -- and hurdles may be more difficult for the company to reach.

As growth contracts, so does the earnings multiple
The guidance for the first quarter implies 15% growth. That's a huge number, but it's one that doesn't fit with today's multiple. If this number is right and the company doesn't beat it, the multiple will come screeching back. Before today's announcement, Wall Street analysts were looking for 25% growth, or $50 per share, in 2014. It's a huge growth number for such a large company, so the stock was rewarded with an equally huge earnings multiple. That won't be the case if growth slows.

Going into the close, Priceline was trading at 26 times next year's expected earnings. Notice that correlation? Growth is 25% and the earnings multiple is 26 times, or a PEG ratio of around 1. Some professionals really do derive price targets that way.

Case for a sub $1000 price
If that growth rate falls to 15% and the company meets estimates going forward rather than beating them, the full-year earnings would be $47.85 per share. This is a good number, but because growth would be slowing, the multiple will fall as well. Maybe the multiple won't fall quite as fast as the growth rate, making a multiple closer to 20 times earnings, rather than 15, appropriate. If this scenario plays out, however, you're left with a price of $957, or a decline of 26% from $1,300.

Coming pullback could be a buying opportunity
Priceline's fundamentals remain strong, and it is one of the best-managed technology companies. But if it is unable to produce upside to the guidance offered on the call, it could be valued as a maturing company, at least for a time. Even if this does occur, Priceline is a company that you could buy on the dips, which will be more pronounced. The fundamentals may not be turning, and you may get a good buying opportunity before the seasonally strong third quarter.

David Eller has no position in any stocks mentioned. The Motley Fool recommends and The Motley Fool owns shares of and We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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