Guidance has proven to be more important to the market than earnings for Deckers Outdoor (NYSE:DECK) today, as the company reported good Q4 results, but surprised everyone by forecasting a loss for the upcoming Q1. The company has put the blame for the coming loss on the cost of opening new stores and increased marketing, but the market reacted poorly to the news.

In this segment of Friday's Investor Beat, host Chris Hill and Motley Fool analyst Ron Gross discuss the stock. Ron notes that the business is doing well, but despite today's pullback, he still sees it as pricey. Also, Ron is concerned that the company still relies heavily on the trendy UGG brand footwear, and isn't interested in buying Deckers today.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.