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Why the 2015 Alfa Romeo 4C Is a Big Deal for Fiat Chrysler

By John Rosevear - Mar 2, 2014 at 5:01PM

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The new 4C will be the first Alfa Romeo sold in the U.S. in years, but many more are coming.

The 2015 Alfa Romeo 4C sports car is the first of several Alfas headed for U.S. shores. The 4C will arrive at a few select U.S. Fiat dealers by the end of June. Photo credit: Fiat Chrysler Automobiles.

It's one of the biggest trends in the auto business: Around the world, luxury-vehicle sales are booming.

Nearly every global automaker is investing big in luxury models, and Fiat Chrysler Automobiles (NASDAQOTH: FIATY) is no exception. The Italian-American automaker owns several intriguing luxury brands, including Ferrari, Maserati -- and Alfa Romeo.

FCA's challenge is to turn that little grab bag of brands into a cohesive model lineup that can challenge the German luxury behemoths. At the lower end of the market, that job will fall to Alfa Romeo. Alfa will make its long-awaited return to the U.S. market this spring, with a hot sports car called the 4C -- a model that will be followed by a slew of new Alfas over the next few years.

If FCA's emerging plan works out -- and if the new vehicles are strong contenders -- this plan could lead to a significant boost in FCA's profits over time. In this video, Fool contributor John Rosevear looks at what is known about FCA's plan for luxury-car domination and what U.S. Italian-car fans can expect to see over the next few years.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis – even one of our own – helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

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