Social game developer Zynga (ZNGA) has engineered a respectable comeback of late. After one of the most spectacular post-IPO crashes in recent memory, its shares are trading hands today some 60% higher than they were just three months ago.
However, as Zynga's new management team sees it, the company is just getting started. And recently, it announced a coming set of moves that are aimed at supporting and sustaining its plans for a more prosperous future.
Zooming Zynga
Under recently minted CEO Don Mattrick, Zynga plans to solidify its core gaming audience in the coming months by launching revamped tablet versions of three of its most popular gaming titles: Words with Friends, Farmville, and Zynga Poker.
Source: Zynga.
The hope is that by keeping its core constituency as engaged as possible, Zynga will be able to develop newer titles that could help it gradually expand its overall presence in the gaming space. And while the moves do little to address some of the more fundamental issues with its business model, this should all the more imperative given mobile gaming power King's coming IPO as well.
In the video below, tech and telecom analyst Andrew Tonner looks at Zynga's big-time plans and what they mean for investors.
