In this edition of The Motley Fool's "Ask a Fool" series, Motley Fool analysts Jason Moser and Brendan Mathews take a question from a reader who asks, "Given Amazon's (NASDAQ:AMZN) huge P/E ratio, how could anyone possibly consider investing in that company?"

While Jason and Brendan both understand the concern over Amazon's P/E, they are both also shareholders of the business and see plenty of reasons for investors to be encouraged about its future. Not only is founder and CEO Jeff Bezos a driven leader who is married to the success of the business, but there are also some nuances to Amazon's business model that aren't fully reflected in the P/E ratio. Amazon's negative cash conversion cycle helps the company fund its own growth, which can be very powerful. And that, along with its loyal and growing customer base, continues to build a strong competitive advantage for Amazon that is going to be difficult for competitors to overcome.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.