Thankfully, the world's largest search engine appears to have dodged this potential issue before it truly became a problem, which should have its investors jumping for joy.
Making search work in the app era
Few realized the full implications, but the rise of the app ecosystem in today's tablets and smartphones -- which Google and Apple helped create -- threatened to derail Google's core search business.
In many ways, apps are the new norm in accessing and consuming information in the mobile realm. This has, in turn, lead to drastic reduction in the amount of time people use web browsers, which, as you might imagine, holds somewhat dubious implications for Google's search advertising business.
However, Google has utilized a technology that should help it circumvent this potential problem and ensure its search business remains as strong as ever. In the video below, tech and telecom analyst Andrew Tonner breaks down the news and what it means for Google investors going forward.