Apple and Samsung are stuck in a head-to-head battle for dominance in hugely profitable but increasingly saturated market for high-end handsets. But unfortunately for Samsung, the Galaxy S5 appears to be more about playing catchup to Apple than leapfrogging it. And that, as tech investors should already know, bodes poorly for Samsung when Apple unveils its highly anticipated iPhone 6 later this year.
Enjoy it while it lasts
This isn't to say that Samsung's Galaxy S5 isn't a fine device in its own right, especially when stacked up against other top-shelf Android devices. The Galaxy S5 ups the ante in both screen and back-facing camera quality. It's also early to embrace the coming glut of health-integrated smartphone apps, while also being water resistant. That's nothing to sneeze at.
However, as Samsung should know all too well, the real competition is Apple, and the Galaxy S5 fails to raise the stakes ahead of the iPhone 6. According to the rumor mill, Apple has some major upgrades in store for the iPhone 6 that should help it once again remain a development cycle ahead of Samsung as tech and telecom analyst Andrew Tonner argues in the video below.