Meet The Newest 3-D Printing Competitor to Stratasys, Ltd. and 3D Systems Corporation

This company comes with deep pockets and a willingness to sell its products for less profit than competitors.

Steve Heller
Steve Heller
Apr 15, 2014 at 3:51PM
Industrials

At the Inside 3D Printing Conference in New York City, XYZprinting introduced the da Vinci 2.1, a fully loaded consumer-oriented 3-D printer for $849, a much lower price point than what 3D Systems (NYSE:DDD) and Stratasys (NASDAQ:SSYS) currently offer, or will be offering in the near future.

Backed by Taiwanese manufacturing giant New Kinpo Group, XYZprinting comes with deep pockets and a willingness to sell its products for less profit than market leaders 3D Systems and Stratasys. If well received, the da Vinci 2.1 could apply pressure to pricing for the entire consumer 3-D printing segment and negatively affect 3D Systems and Stratasys. Each 3-D printer that either 3D Systems or Stratasys doesn't sell is a lost opportunity to generate lucrative long-term recurring revenue streams from consumable materials sales.

In the following video, 3-D printing analyst Steve Heller and Motley Fool industrials bureau chief Blake Bos report from the conference to give investors an overview of what to expect from this new and ambitious competitor -- and what 3D Systems and Stratasys investors should focus on. Because the consumer 3-D printing space is such a new industry, 3D Systems and Stratasys investors should continue to watch how XYZ's products are received in the marketplace, and how that may put pressure on pricing for the industry at large.