Twitter (NYSE:TWTR) isn't willing to accept that its platform doesn't work for some advertisers. Soon, the microblogger will test new formats to find ways to attract those who've shied away from Twitter advertising in years past. Fool contributor Tim Beyers explains the implications in the following video.
Twitter has been a boon for TV broadcasters and news organizations. Yet the network has struggled to serve game developers who use ads to encourage downloads and e-commerce companies that rig buy-it-now pitches to profit from impulse buyers. For them, Facebook has proved to be the better option.
Yet that may be changing. According to The Wall Street Journal, Twitter is in the process of rolling out 15 new types of ads that target developers and e-commerce companies. In each case, the idea is to embed some sort of button for taking action -- like downloading an app or shopping for a deal.
Can the strategy work? We've seen similar efforts, Tim says. Think of the Comcast (NASDAQ:CMCSA) deal, in which Twitter embeds a "See It" button that transports users from a tweet directly to video, including whole episodes of NBC television shows. Twitter's platform is getting richer all the time.
Now it's your turn to weigh in. Do you believe Twitter will find ways to better compete with Facebook? Why or why not? Please watch the video to get the full story and then leave a comment to let us know your take, including whether you would buy, sell, or short Twitter stock at current prices.
Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He didn't own shares in any of the companies mentioned in this article at the time of publication. Check out Tim's Web home and portfolio holdings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.
The Motley Fool recommends Facebook and Twitter and owns shares of Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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