(NASDAQ:AMZN) is famously called The Everything Store because the company's e-commerce segment sells, well, everything. However, a number of moves by Amazon and rumors surrounding the company are increasingly skewing the corporate profile of this online powerhouse to more closely resemble tech giant Apple (NASDAQ:AAPL) or streaming leader Netflix.

Amazon has competed against Apple in areas such as mobile media and e-books. However, over the last few months, the battle lines between Apple and Amazon have continued to grow.

Amazon fired the most recent salvo when it introduced its Amazon Fire TV, which is pitted directly against Apple TV (and doesn't really help Netflix, either). However, when word broke that Amazon is also developing its own smartphone to rival Apple's iPhone 6, the competition between Apple and Amazon seems to have finally reached fever pitch.


What to look for 
Analysts are calling for another impressive report from Amazon when it reports its Q1 earnings on April 24, highlighting that the high-growth characteristics that have made Amazon so successful in the past are very much alive there today.

So what should investors watch for specifically from Amazon or in its budding rivalry with Apple? In the video below, tech and telecom specialist Andrew Tonner digs deeper into Amazon's coming earnings report.