For investors looking to cash in on the "Internet of Things" -- an emerging technology that some commentator are expecting to create up to $19 trillion in new value -- the question is less about when to invest as what to invest in.

That's where Splunk (NASDAQ:SPLK) comes in. An enterprise software company that enables businesses to collect, organize, and analyze unstructured machine data, Splunk represents a clean business-to-business play on the emerging IoT space. From its growing (and loyal) customer base to its impressive financials, this San Francisco-based upstart could mean bad news for bigger data-crunchers like Oracle and IBM -- and great news for investors who get in at the right time.

Watch the video below as Motley Fool tech analyst Lyons George shares the three most important facts to consider before adding Splunk to your portfolio.