As developed smartphone markets mature, tech powerhouse Apple (NASDAQ:AAPL) has shifted its strategy to emerging markets to help continue to expand its burgeoning bottom line.
And when it comes to emerging markets and Apple, China still reigns supreme, having generated roughly 20% of Apple's total revenue in its most recent quarter.
Yet while it can't hold a candle to any of Apple's major markets today, the booming Indian smartphone market will become an increasingly important driver of smartphone shipments. With that in mind, Apple recently made yet another move in hopes of tapping into the Indian smartphone boom.
Apple doubles down on India
As a brand that stakes its claim firmly at the high end of the smartphone market, Apple might not seem the most natural fit in a smartphone market like India's, where the average selling price of a smartphone sits below $200. But in an effort to help continue its ongoing push into India, Apple recently launched the relatively low-cost (for Apple that is) 8GB version of its iPhone 5c, which it unveiled earlier this year.
In the following video, tech and telecom specialist Andrew Tonner looks at Apple's recent push into India's smartphone market in greater detail.