Both gaming enthusiasts and investors focused on the steady stream of news generated from E3 this week.
Earlier this week, I argued that Microsoft's (NASDAQ:MSFT) Xbox One shipment woes versus Sony's (NYSE:SNE) PlayStation 4 might not be quite as ugly as is often depicted in the media (although they still aren't pretty). And in an effort to hopefully narrow the gap between its Xbox One and Sony's PlayStation 4, Microsoft used its place at the podium at E3 to once again pitch its new strategy designed to again court the constituency it badly burned last year: gamers
Finally figuring it out
Between its relatively high price, bundled additional hardware, and required Xbox Gold subscription to use third-party apps, Microsoft clearly envisioned its Xbox One as more of an entertainment device than a gaming console, a strategy that could serve it well in the long term.
But Microsoft also forgot that the primary reason most users purchase consoles like its Xbox One and Sony's PlayStation 4 is to play games. At E3 this week, Microsoft put on a full-court press to highlight the many upcoming game releases slated to debut for Xbox One in the months to come, a not-so-subtle attempt to rekindle the interest in its Xbox One platform from gamers it burned during last year's launch. In the video below, tech and telecom specialist Andrew Tonner talks about this move in greater detail.