Finding a great dividend stock is easier said than done. Nevertheless, there are a handful of generous-yielding stocks that could be comfortably added to any income investor's portfolio. One such example is Johnson & Johnson (NYSE:JNJ), the pharmaceutical giant behind brands such as Band-Aid, Tylenol, and Neutrogena.

As Motley Fool contributor John Maxfield discusses in the video below, there are three reasons for this. First, Johnson & Johnson has paid uninterrupted dividends for a staggering 52 consecutive years, ranking it among the most consistent dividend payers in the market today. Second, its payout ratio is 50%, which is a comfortable percentage that leaves room for both organic share price appreciation and dividend growth. Finally, with a dividend yield of 2.7%, it handily beats the 1.9% average yield on the S&P 500.

To learn more about why Johnson & Johnson should be considered as an addition to your dividend portfolio, check out the following video.

John Maxfield has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Johnson & Johnson. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.