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One Analyst Thinks The Coca-Cola Company, Amazon.com, and Whole Foods Market Have Something in Common

And it's not good.

By Mark Reeth and Michael Finarelli – Jul 13, 2014 at 3:00PM EST

What do GoPro, Coca-Cola (KO 2.08%), Amazon (AMZN 2.47%), Whole Foods (WFM +0.00%), and Twitter have in common? They're all stocks MarketWatch analyst Jeff Reeves thinks are great brands but bad investments.

In this segment of The Motley Fool's Where the Money Is, consumer-goods editor Mark Reeth and analyst Michael Finarelli discuss whether Reeves is right in his assessment or if he's being a bit too harsh and there are still gems to be had from this list.

Read Next

About the Author

Mark Reeth
Mark Reeth wasn't born incredibly handsome, like so many are--he had to work hard to get to where he is today. Thankfully, through much blood, sweat, and hair products, Mark Reeth is now one incredibly good-looking Consumer Goods Editor. But Mark Reeth wasn't born a Consumer Goods Editor--he started as a writer for Fool.com, became a Blog Editor, and now loves reading all the latest Consumer Goods news. If you want to read all the latest Consumer Goods news, follow him on Twitter @ChristmasReeth.
TMFWreath

John Mackey, co-CEO of Whole Foods Market, is a member of The Motley Fool's board of directors. Mark Reeth has no position in any stocks mentioned. Michael Finarelli owns shares of Whole Foods Market. The Motley Fool recommends Amazon.com, Coca-Cola, Twitter, and Whole Foods Market. The Motley Fool owns shares of Amazon.com and Whole Foods Market and has the following options: long January 2016 $37 calls on Coca-Cola and short January 2016 $37 puts on Coca-Cola. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Stocks Mentioned

Coca-Cola Stock Quote
Coca-Cola
NYSE: KO
$75.97
(-2.08%)-$1.61
Amazon Stock Quote
Amazon
NASDAQ: AMZN
$209.88
(-2.47%)-$5.32
GoPro Stock Quote
GoPro
NASDAQ: GPRO
$0.69
(-1.00%)-$0.01

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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