What do GoPro, Coca-Cola (NYSE:KO), Amazon (NASDAQ:AMZN), Whole Foods (NASDAQ:WFM), and Twitter have in common? They're all stocks MarketWatch analyst Jeff Reeves thinks are great brands but bad investments.

In this segment of The Motley Fool's Where the Money Is, consumer-goods editor Mark Reeth and analyst Michael Finarelli discuss whether Reeves is right in his assessment or if he's being a bit too harsh and there are still gems to be had from this list.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.