What do GoPro, Coca-Cola (NYSE:KO), Amazon (NASDAQ:AMZN), Whole Foods (NASDAQ:WFM), and Twitter have in common? They're all stocks MarketWatch analyst Jeff Reeves thinks are great brands but bad investments.

In this segment of The Motley Fool's Where the Money Is, consumer-goods editor Mark Reeth and analyst Michael Finarelli discuss whether Reeves is right in his assessment or if he's being a bit too harsh and there are still gems to be had from this list.