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What's the Buzz on Starbucks' New Fizzio?

By Mark Reeth and Michael Finarelli - Jul 13, 2014 at 4:00PM

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Does the coffee giant's move into handcrafted soda have the potential to shake things up?

Starbucks ( SBUX 1.91% ) is creating a buzz with its new handcrafted soda product, Fizzio. People like to get their coffee in the morning, but Starbucks is hoping they'll head back to the store in the afternoon for lunch and a specialty soda, including Spiced Root Beer, Golden Ginger Ale, and Lemon Ale.

In this segment of The Motley Fool's Where the Money Is, consumer-goods editor Mark Reeth and analyst Michael Finarelli discuss whether Fizzio has the potential to stimulate Starbucks' business.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis – even one of our own – helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.

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