Perhaps no company has reversed its fortunes on the stock market as decisively as Facebook (NASDAQ:FB). After an embarrassing IPO in 2012, shares of the social media giant are trading 275% higher since bottoming.

As a shareholder in Facebook, there are a lot of things I'll be looking for when the company reports earnings after the market closes on Wednesday. Of course, meeting Wall Street expectations matters, but there are much deeper, and less appreciated, things for investors to keep their eyes on.

To find out what I'm going to be looking for -- over the short-, medium-, and long-terms -- check out the slideshow below.

Brian Stoffel owns shares of Apple and Facebook. The Motley Fool recommends Apple and Facebook. The Motley Fool owns shares of Apple and Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.