This just in: Netflix (NASDAQ:NFLX) has landed the streaming rights to yet another intensely watched TV show. Gilmore Girls is coming, and soon.
It started with a breathless tweet from Netflix itself:
Hey, it's a social media world and Netflix uses Twitter (NYSE:TWTR) as a promotional tool better than almost anybody. It's a great way to share some breaking news to the Netflix account's nearly 1 million followers.
I'm still waiting for a proper press release, but we do have some detail beyond the Oct. 1 streaming release date. Namely, Netflix will stream all seven seasons and 143 episodes of Gilmore Girls, in the company's traditional "all you can eat" binge-watching fashion.
That's about it. I have a couple of unanswered questions here:
- If Netflix is serious about its recent push for global content licenses, I expect Lorelai and Rory Gilmore to roll into Canada, Latin America, and big chunks of Western Europe as well. If not, I'm at least a little bit wrong about Netflix's content strategy. What's going on here?
- Is Netflix open to restarting Gilmore Girls? Remember, Arrested Development took its original seasons to Netflix streaming a couple of years before the company revived the prematurely canceled series. Now Netflix wants a fifth season, and there's talk of an Arrested Development movie, too. That's the sound of cash registers ringing, folks! If Gilmore Girls strikes a chord with Netflix audiences, why wouldn't the company be interested in a reboot?
I'll keep an eagle eye out for further detail on the future of Gilmore Girls on Netflix. Bringing back long-dead shows is becoming something of a specialty for Netflix, which helps set the company apart from other analog and digital video-watching services.
What's certain for now is that a show that never got the wide distribution and award-show attention it deserved is coming back for a second look. And with more than 50 million streaming subscribers worldwide, 37.6 million in the U.S. alone, Gilmore Girls' release next month will certainly pass in front of many eyeballs -- both old and new.