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Their solution is unsustainable and will drive more consumers to cut the cord.
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Media companies like Walt Disney (DIS +0.00%), Viacom (VIAB +0.00%), AMC Networks (AMCX +0.01%), and Time Warner (TWX +0.00%) have seen their ratings decline as more consumers cut the cord. With fewer people tuning in and paying for the bundles that include their various cable properties, these network groups have had to resort to drastic measures to meet Wall Street's expectations. And even then, most of them came up short last quarter.
The strategy they're taking is only making the problem worse, driving more customers to drop cable and pick up subscriptions to streaming services like Netflix (NFLX +0.01%).
Check out the slideshow below to see the desperate strategy networks are taking to combat cord-cutting.