Alaska Air Group, Inc. (ALK -1.85%), contrary to the expectation of some, has not only met the challenge of Delta Air Lines' (DAL -0.71%) increased presence in Seattle over the past few years -- but it's also thriving. While there are numerous reasons behind Alaska's ability to hold market share in its primary hub and headquarters, several strategic initiatives stand out. To find out why the company is prospering, simply read through the following presentation.