Apple (AAPL 1.27%) introduced Siri in 2011, and at the time the feature was groundbreaking. But since then, competing AI-based digital assistants have cropped up and surpassed Siri's capabilities. CEO Tim Cook's focus on privacy has made staying ahead of the competition impossible, but the company has a renewed focus on developing more powerful AI algorithms.
Check out the following slideshow to learn about the unique challenge Apple engineers face and how management is helping the company improve its AI while keeping user data private.
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