Please ensure Javascript is enabled for purposes of website accessibility Inc Just Expanded an Underappreciated Prime Perk

By Sam Mattera - Dec 13, 2015 at 4:00PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Prime subscribers can now share their unlimited photo storage with one member of their household.

Source: Amazon

Amazon (AMZN -1.24%) Prime includes a wide variety of perks. Free two-day shipping and access to Amazon's streaming video service are perhaps the most notable, but Prime also offers free music, the ability to borrow select Kindle books, and Prime Pantry. It also includes unlimited photo storage -- Prime subscribers can upload as many photos to Amazon's cloud as they desire.

And now, Prime subscribers can share that perk with one member of their household. Previously, Prime Photos was limited to only one Amazon account per Prime subscriber.

Amazon's expansion of free photo storage may seem like a modest move, but the competition in the space continues to heat up. By making its photo service more attractive to Prime subscribers, Amazon stands to better compete with Alphabet (GOOG -0.55%) (GOOGL -0.61%) and Apple (AAPL -0.14%).

Prime Photos takes on iCloud and Google Photos
Using the Amazon Photo app, Prime subscribers can automatically sync their photos from their smartphone or tablet to Amazon's cloud. Alternatively, they can upload photos from their PC or Mac, or through their browser. As long as their Prime subscription remains active, they can store an unlimited number of photos. They can also use Amazon Photos to store recorded videos, but not an unlimited amount -- Amazon caps Prime subscribers at 5GB (extra storage is available, but for an additional $60 per year). Interestingly, unlike most of its Prime perks, Amazon sells access to Prime Photos separately for about $12 per year. Prime Photos integrates well with Amazon's Fire hardware, including its Fire TV and Fire TV stick, as well as its Fire tablets. It also stores photos at their full native resolution.

Alphabet's Google Photos, in contrast, is entirely free -- no subscription is required. It offers both unlimited video storage and unlimited photo storage. But it compresses high-resolution videos to 1080p and images to 16MP, and there's no easy way to access the content from Amazon's Fire hardware (though it's freely accessible on standard Android and iOS devices). It does, however, make use of Alphabet's search expertise. Google Photos users can search for concepts like "cat" or "screenshot" and it will return relevant images.

Like Amazon's Prime Photos, Apple's iCloud won't compress users' photos or videos, but it is the most expensive and least accessible solution. Apple doesn't offer unlimited photo storage (it maxes out at 1TB) and its prices vary from about $12 to $120 per year. Still, it integrates seamlessly with Apple's Macs and iDevices, and is the only cloud solution that currently supports Live Photos.

Google Photos breaks the 100 million barrier
Amazon doesn't break out how many Prime members it has, but analysts generally peg the figure at around 40 million to 80 million. Even then, it's impossible to say how many Prime members actually take advantage of Prime Photos -- some may prefer to use other cloud services instead (or none at all), subscribing to Prime primarily for its other perks like two-day shipping.

The same is true for Apple's iCloud. Apple gives every iDevice owner 5GB of free iCloud storage space, but that's hardly enough for a typical photo library. Apple includes iCloud subscriptions in its Services segment, along with App Store revenue, Apple Pay, and AppleCare. Services has grown rapidly in recent quarters, but Apple's management has attributed most of that growth to surging app sales.

In October, Alphabet announced that Google Photos had broken the 100 million user mark less than six months after its debut. Given that it's free, that's not particularly surprising, but it is notable.

Keeping customers coming back
For Alphabet, Google Photos serves as a way to collect even more information about customers. Google Photos users are turning over a wealth of data (where they travel, who they associate with, what they like to do), which the company can use to sell even better targeted ads.

Amazon's Prime Photos doesn't present the same opportunity, but it does serve to make a Prime subscription just slightly more alluring. Prime subscribers are known to spend far more on Amazon than non-Prime subscribers (earlier this year, a survey from Consumer Intelligence Research Partners pegged the ratio at nearly three-to-one). Giving Prime subscribers the ability to share their Photo perk is just another way to draw them into Amazon's ecosystem.

Sam Mattera has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares),, and Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
$165.35 (-0.14%) $0.23
Alphabet Inc. Stock Quote
Alphabet Inc.
$117.47 (-0.61%) $0.72, Inc. Stock Quote, Inc.
$140.80 (-1.24%) $-1.77
Alphabet Inc. Stock Quote
Alphabet Inc.
$118.22 (-0.55%) $0.65

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 08/08/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.