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What: Shares of Monster Beverage (NASDAQ:MNST) gained 13.4% in November, according to data from S&P Capital IQ. It has been a bumpy year, but the energy drink veteran's shares have soared more than 40% year-to-date.

So what: The big driver of Monster's November rally was a fantastic third quarter report posted in the first week.

Sales rose 19% year-over-year to $757 million, earnings soared 44% higher to land at $0.84 per share, and both figures stomped Wall Street expectations. The next day, Monster shares jumped more than 14% higher, essentially accounting for the entire month's strength in one fell swoop.

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

Now what: The company is getting into all kinds of new business opportunities these days. From exploring new international markets to selling high-margin concentrate for soda machines and easy bottling in far-flung geographic corners, the potential dollar signs are popping up all around Monster.

For example, 9% of its third quarter sales came from the new concentrate business. That may look small, but the exceptional profit margins in this hyper-efficient business model lifted gross margins from 53.8% to 61.5%.

And it's pretty obvious where many of these new ideas started. Thanks to a deep partnership with soft drink titan Coca-Cola (NYSE:KO), Monster now has access to a worldwide, world-class distribution network and some of the best production facilities on the planet.

"We are pleased to report good progress on the implementation of our strategic alignment with Coca-Cola bottlers," said Monster CEO Rodney Sacks in November. That's a solid candidate for the coveted "understatement of the season" awards.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium advisory service. We’re motley! Questioning an investing thesis -- even one of our own -- helps us all think critically about investing and make decisions that help us become smarter, happier, and richer.