Time Warner's (TWX) Home Box Office division has dominated headlines for the business this year. The service pulled in a record 43 Emmy Awards in 2015, leading all networks on the strength of its blockbuster Game of Thrones series. In April, it finally became available as a stand-alone app, giving it access to the fast-growing streaming-video market.
Yet HBO's operating results don't put it on top in a ranking of the broadcasting giant's best-performing business segments. That honor, instead, goes to the Warner Bros division, which is home to successful television, film, and importantly, video-game studios.
Contributing more to the business
Through the first three quarters of the year, Warner Bros' revenue has climbed higher by $1 billion, or 11%. The increase, both in relative and absolute terms, beats the contribution of Time Warner's other two divisions, HBO and Turner -- by far.
The outperformance story changes a bit if we look at profit, rather than sales, growth. In that case, the broadcast piece of the business takes first place. But keep in mind that Turner's earnings increase was boosted by the benefit of removing expensive NASCAR programming from the mix:
Yet overall, the Warner Bros segment made the biggest operating improvements in 2015 by achieving double-digit sales growth, and adding more than $200 million to Time Warner's bottom line.
How it happened
Those strong results came despite an unusually soft year at the box office. Warner Bros' fantasy movie Pan bombed, pulling in just $35 million of receipts on a production budget of $150 million. Jupiter Ascending fared just as poorly, with $47 million collected in U.S. theaters on a $176 million budget. Yes, American Sniper and San Andreas did better, but it's still likely that Warner Bros' long string of finishing within the top two film studios in the country will come to an end this year.
The good news for investors is that the video game side of the business offset much of that box-office weakness. Warner Bros was the industry's top publisher through the first three quarters of the year, leaving pure-play heavyweights Activision Blizzard (ATVI) and Electronic Arts (EA -0.18%) behind. Time Warner had help from a string of blockbuster hits such as Mortal Kombat X and Batman: Arkham Knight. As a result, a studio that usually ranks near the bottom of the country's 10 biggest video-game publishers raced to the top, with 20% market share through August, according to research firm NPD Group.
Warner Bros isn't likely to maintain that dominant position through the holiday season, though. It can look forward to strong sales of its latest Lego video-game release. As a toys-to-life game, Lego Dimensions will add profitable retail toy sales to the mix, boosting profit margins as it has for Activision and its Skylanders franchise.
But Activision should take overall first prize again with a big assist from the latest installment of the global powerhouse Call of Duty franchise. Meanwhile, Electronic Arts' Battlefront game seems well positioned to benefit from Star Wars mania as we close out the year. EA executives are expecting to sell as many as 13 million copies of that title. Against hits like those, Time Warner isn't likely to hold its No. 1 position through Q4.
Still, investors have to be pleased that Warner Bros made such a big contribution, even as the movie studio struggled. "Our business is intentionally diverse," an executive told The Wall Street Journal in October, "so in a year where we've faced challenges at the box office, our games and TV businesses have been off the charts."