Intel (NASDAQ:INTC) commanded one of the prime spots at CES last week in Las Vegas: The keynote speech that kicked off the entire conference was delivered by CEO Brian Krzanich.
However, his "keynote" was more of a long press conference highlighting Intel's latest technology, including:
- A collaboration with ESPN that will showcase data from Intel's Curie module -- a small, low-power chip perfect for the wearables market. Curie could go in your running shoes or BMX bike, for example, and provide information such as force, speed, and even an artificial intelligence system to help you analyze data. Curie will be attached to snowboards at ESPN's Winter X Games in Aspen at the end of the month, giving viewers a lot of data, charts, and graphs.
- A partnership with New Balance to sell running shoes with 3D-printed midsoles and a new sports watch.
- A partnership with Oakley to develop "smart eyewear" sunglasses that will provide feedback and analysis for athletes.
- Collision-avoidance technology for drones, featuring Intel RealSense. This allows a drone to follow you while you run or bike through trees, for instance.
The press conference was well-produced, but in the end, what kind of potential do these products really have to scale -- especially when compared to other companies that have successfully pivoted to huge trends, such as NVIDIA (NASDAQ:NVDA) and NXP Semiconductor (NASDAQ:NXPI)?
That's what Motley Fool analysts Eric Bleeker and Rex Moore discuss from the CES show floor in the video below.
Eric Bleeker, CFA owns shares of NXP Semiconductors. Rex Moore has no position in any stocks mentioned. The Motley Fool owns shares of and recommends NXP Semiconductors. The Motley Fool recommends Intel and Nvidia. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.