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Unveiled: Under Armour's Plan for Wearables

By Motley Fool Staff – Jan 16, 2016 at 7:20PM

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A look at UA's HealthBox and how it compares to what's already available in the fitness wearable market.

At the recent 2016 Consumer Electronics Show in Las Vegas, Under Armour (UAA 5.26%) unveiled its HealthBox, a bundle of three wearable fitness products billed as the first connected fitness system by and for athletes.

In this clip, Dylan Lewis and Sean O'Reilly explain what's in the box, how much the company is asking for it, and how the company's offering stacks up to other products in the space.

A full transcript follows the video.


This podcast was recorded on Jan. 8, 2016.

Dylan Lewis: They unveiled the UA HealthBox, which is kind of like this full-suite solutions type thing, which retails at $400. They're billing it as the world's first connected fitness system made by athletes for athletes.

Sean O'Reilly: This feels like a good move for them. Have you seen all the shoes? They're clearly going after Nike with that.

Lewis: Yeah, with all the NBA deals they're signing, getting Steph Curry ... I mean, yeah. They're chomping at the bit there. So, within the Health Box is three main products: UA Band, which is $180 outside of the HealthBox packaging. It's basically a health tracker, it automatically tracks steps, distance, resting heart rate, and sleep, very similar to some of the base level Fitbit (FIT) offerings. There's the UA Scale, which is a Bluetooth and Wi-Fi enabled scale that measures weight and body fat percentage. And lastly, the UA Heart Rate--

O'Reilly: They can do that?

Lewis: Yeah. The UA Heart Rate, which will retail $80 as a standalone, which is a compact heart rate monitor that features an innovative micro snap technology designed to provide comfort during workouts.

O'Reilly: Do you think they're confident about the accuracy of their heart rate monitor?

Lewis: I hope so.

O'Reilly: Word of warning.

Lewis: So, if you do the math, it's $440 if you buy them all individually, $400 to buy the whole suite. The UA Band retailing at $180 is pretty much well within the price points of most of what people who are expecting to pay for a fitness tracker. It's on the higher end, but it's not crazy. And I think in terms of functionality, you're going to see a lot of the same stuff with the UA Band. One of the things, in terms of battery life, I think UA Band was like five days, I think Fitbit's charge was seven to 10, that's what it's billed as. The thing I was most blown away with the UA Band was the charge time for a full charge -- 15 minutes.

O'Reilly: Wow! Really?

Lewis: Yes. And granted, this is what they're saying.

O'Reilly: That's almost Tesla good. They can do half a charge in 20 minutes, for a car. That's amazing.

Lewis: For five days battery life? That's outrageous.

O'Reilly: Why don't we have this on our phones? Why?

Dylan Lewis owns shares of Under Armour. Sean O'Reilly has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Nike, Tesla Motors, and Under Armour. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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