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Why Fitbit Inc. Shares Popped Today

By Evan Niu, CFA - Apr 13, 2016 at 5:22PM

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The fitness-tracker maker gets a handful of positive research notes from the Street.

Blaze. Image source: Fitbit.

What: Shares of activity-tracker specialist Fitbit (FIT) popped today, closing out the day with 12% gains, after the company received some bullish sentiments from Wall Street.

So what: Citigroup, Pacific Crest, and Morgan Stanley all expressed bullishness about Fitbit's prospects. Citigroup believes that Fitbit has a lot of room to run in 2016 as it expands globally. Pacific Crest cited the company's modest valuation relative to robust sales of the new Alta and Blaze trackers. Meanwhile, Morgan Stanley thinks that Fitbit's first-quarter earnings could top expectations, similarly pointing to strong performance of new products.

Now what: Shares have been beaten down this year, so a little bit of positive sentiment goes a long way. Raymond James also reiterated an outperform rating on Fitbit shares, saying that a recent survey suggested high purchase and upgrade intent among respondents. Several analysts have conducted supply checks at retailers, and so far the data points to strong demand for Alta and Blaze, which are Fitbit's latest products in its continued march upmarket. A positive consumer storyline that's also making the rounds was that Fitbit may have helped save a man's life, because the device allowed doctors to detect a heart condition early on.

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