Please ensure Javascript is enabled for purposes of website accessibility

Apple, Inc. Refreshes 12-Inch MacBook

By Evan Niu, CFA - Apr 19, 2016 at 12:10PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Apple brings Intel's latest and greatest to its newest MacBook, alongside some other spec bumps.

Image source: Apple.

What happened?
Apple (AAPL 4.08%) has just updated its new 12-inch MacBook with the latest Intel Skylake processors. The chip giant has had its Skylake chips ready for use in the MacBook for a little while, but now Apple has pulled the trigger and added them to the mix. The new sixth-generation Core M processors now feature improved integrated graphics (Intel HD Graphics 515), faster PCIe-based flash storage, better battery life, and faster memory as well.

The company is also added its rose gold finish to the product, alongside the existing space grey, silver, and gold colors. Pricing remains unchanged, with the MacBook starting at $1,299.

Does it matter?
This is a pretty standard refresh, and it's about time since the redesigned Retina MacBook was introduced just about a year ago. There had been a possibility that Apple was going to refresh the laptop at its March event, but it instead chose to focus on the new iPhone SE and 9.7-inch iPad Pro.

While the refresh is a welcome update, the MacBook still has some inherent compromises simply due to the fact that the market isn't totally ready for it. But being ahead of its time has never stopped Apple before. I still consider the new MacBook to be the best product that Apple launched last year, but not in terms of unit share or revenue.

Slowly but surely, Apple continues to gain global PC market share, and ongoing refreshes help the company keep that momentum.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Apple Inc. Stock Quote
Apple Inc.
AAPL
$149.64 (4.08%) $5.86

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning service.

Stock Advisor Returns
356%
 
S&P 500 Returns
124%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 05/29/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.