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Why Facebook, Inc. Stock Jumped Today

By Daniel Sparks - Apr 28, 2016 at 11:55AM

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Facebook's expectation-crushing quarter has investors bullish on the stock on Thursday.

What: Facebook (FB -0.49%) shares soared as high as 10.9% on Thursday morning, hitting an all-time high of $120.78. The stock is up about 9% at the time of this writing. Facebook's gain follows the company's better-than-expected first-quarter report.

Facebook mobile app. Image source: Facebook.

So what: Facebook's first quarter was exceptional on many fronts. In particular, its revenue and non-GAAP EPS of $5.38 billion and $0.77, respectively, handily outperformed analyst expectations for $5.26 billion and $0.62. But many metrics stood out in the company's report. For instance, its user engagement improved sequentially after remaining at 65% for four quarters in a row. Its engagement rate, which is defined by the percentage of Facebook's monthly active users who are also daily active users, hit 66% in Q1. Furthermore, its sequential growth rate in daily and monthly active users impressively increased.

Now what: Facebook can't sustain results like these over the long haul. In the meantime, huge quarters like these from the social network are setting the bar high. Now the company will just need to live up to its $350 billion valuation.

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