Some might have been surprised to hear President Barack Obama spoke at this year's South by Southwest -- the public sector has long been dogged by the stereotype of rigid bureaucracy, while SXSW is known as an annual showcase for innovation and thought leadership in tech. 

In this video, the Motley Fool's Dylan Lewis and Rex Moore explain the strategy behind Obama's appearance and why the relationship between lawmakers and tech innovators will become even more important in the coming years.