Please ensure Javascript is enabled for purposes of website accessibility

LinkedIn Acquires Run Hop

By Evan Niu, CFA - May 6, 2016 at 12:50PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The professional networker continues to broaden its content strategy.

Image source: LinkedIn.

What happened?
Professional social networker LinkedIn (LNKD.DL) has acquired Run Hop, a content distribution start-up, according to The Wall Street Journal. The purchase is being characterized as an acqui-hire, where the primary motivation for the deal was acquiring talented employees. In a statement to WSJ, LinkedIn said that Run Hop's co-founders have valuable expertise in content.

Run Hop was started in 2014, but has been in a private beta. The start-up's services find relevant content for users. No financial terms were disclosed.

Does it matter?
For the past few years, LinkedIn has focused heavily on growing out its content strategy, including through other acquisitions such as Pulse in 2013. The company also launched a publishing platform a couple years ago for members and "Influencers" to post.

LinkedIn is making measurable progress on the engagement front. In prepared remark for its first-quarter earnings report, management pointed to strong improvements in member engagement driven by the redesigned mobile app, among other initiatives. Mobile unique visiting members were up 25% to nearly 61 million, and member page views jumped 34% to 45.2 billion.

Content is an important way for LinkedIn to grow member engagement. It sounds as if Run Hop's talent and technology could allow LinkedIn to better curate its feeds, which is an important strength of its blue consumer-oriented social networking peer.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

LinkedIn Corporation Stock Quote
LinkedIn Corporation

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
S&P 500 Returns

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 07/04/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.