Well, here we go again. According to a CNN Money item, Gillette
Of course, the descriptive time frame "soon" in the above paragraph is mine. Mr. Klein is keeping the release date close to the vest -- a useful tactic, considering that it will build anticipation within the marketplace. That's a goofy concept, to be sure; I mean, why would anyone be "anticipating" a new wet-razor paradigm?
To be honest, I'm a sucker for a new razor, whether it be from Gillette or competitor Energizer Holdings
Seems like only yesterday that were talking about the last new razor. Some might wonder whether this upgrade is a little too soon in the game; I'd say there is some merit to such concerns. After all, there is a risk of burdening the consumer with a barrage of improvements on top of the last barrage. It's like video game consoles or computers coming out with new models year in/year out -- it can make people wait for the more powerful configurations they know are just around the corner.
But that's another set of apples altogether. We're talking razors, and they're a bit more akin to the next iteration of Doritos or Coca-Cola. People are more willing to buy this year's shaving system, even if another one is close on its heels. And I can guarantee that Procter & Gamble
You can share your razor-sharp thoughts on the Gillette discussion board.