When's the last time you bought a verb? You know, a company so original that it takes a wrecking ball to conventional wisdom and makes that heart-pounding leap from a personal noun to a readily recognized verb? Like eBay
Our Rule Breakers newsletter preaches buying companies that break the mold. I would argue that the heart of our service is more akin to identifying nouns that may one day evolve into verbs. We can't confuse this with simply carving out a killer brand. Coke. Nike. Big names. Great brands. But no matter how you slice them, they're just big, fat, glorious nouns.
Which stocks are verbs?
Think of a great company. Tack on a "d" or an "ed" to it. Does it jell? If I told you that I eBayed my old laptop or I Googled a college buddy, you would know exactly what I meant. That's what I'm talking about.
This isn't exactly a new phenomenon. Papers have been Xeroxed for ages. Around most offices, FedEx
And TiVo was its name-o
Let's start with TiVo
I happen to own a verb: Netflix
What about Apple Computer
"Score" is also a verb
So by now, you may be thinking that the Rule Breakers newsletter scorecard is just a laundry list of action words. It's not. Many of them may one day make it there. A technology stock recommendation in the May issue is pretty darn close -- and you can a have a free 30-day trial if you want to learn more about that company (or any of our other verbs-in-training).
Actually, the only Rule Breakers pick that is a bona-fide verb right now, Taser
Pity the verbless?
- Check out some of the latest Rule Breaker stock recommendations.
- Here's my original gushing over Apple Computer while it was still a noun.
- You don't need a dictionary to invest like you mean it.
Longtime Fool contributor Rick Munarriz thinks that investing in persons, places, or things is cool and all, but bring on the dancing verbs. He owns shares in Netflix. The Fool has a disclosure policy. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.
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