Is television advertising a dying concept? It's far too early to say, but today there was rumor and innuendo that Procter & Gamble
According to an article in today's Wall Street Journal, which cites "people familiar with the situation," the consumer products giant plans to "sharply" curtail the amount it shells out on TV commercials. Given the popularity of TiVo
The creep toward product placement within television shows has been evident over the last couple years, as has the success of Internet advertising. Way back in late 2003, I wrote a piece about Procter & Gamble's product placement efforts on the wildly successful show Survivor, from Viacom's
The coming years should be interesting indeed as advertisers try to strike that delicate balance between appealing to viewers -- who may be becoming increasingly jaded and more difficult to entertain or persuade -- and making them feel like they are constantly being fed a marketing pitch. Google's
The Journal article points out that Procter & Gamble is considered the kind of powerful company that sets a precedent. So keep an eye on the stocks you own that pay big bucks for advertising. Companies may need to get creative in order to squeeze the most effectiveness out of their marketing dollars. But the avenues through which they try to persuade may have a increasing amount of potholes.
Read more about product placement themes in this Foolish commentary:
- A9 Goes to The O.C., by Alyce Lomax
- Television Ads It Up, by Rick Munarriz
- Malcom and Me in the Middle, by Rick Munarriz
- P&G Gets Real, by Alyce Lomax
Alyce Lomax does not own shares of any of the companies mentioned.