The driving force behind Electronic Arts'
Those shareholders can take heart in a recent press release issued by Electronic Arts -- it looks as though John Madden is going to stick around for a while. Although it was probably a foregone conclusion that the famous commentator would continue the partnership, it is gratifying to have the deal etched in stone. Although Electronic Arts is a publisher with a diversified lineup of hits, the importance of the Madden series cannot be overestimated -- could you imagine, for instance, McDonald's suddenly losing the rights to its Big Mac sandwich? I can't, either.
The news of Madden's fresh contract serves as a positive counteragent to a bit of recent negativity. It seems the market was none too happy about the company's decision to put off its software interpretation of The Godfather, a property licensed by Viacom
Companies such as Activision
Here's the flip side of delays: potential buying opportunities. Electronic Arts shareholders who like to add to their existing positions received some better prices when the news hit Wall Street last week. For the long-term shareholder, seeing The Godfather sometime in 2006 really is no big deal. Of more importance is the blue-chip status of Electronic Arts. This company will remain a premier player in the video-game sector far into the future, thanks to its highly regarded sports games and rich portfolio of offerings.
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Electronic Arts and Activision are past selections of the Motley Fool Stock Advisor newsletter service.