Does Donald Trump really stand a chance running a media empire? We may see soon. We have all seen the success he has on General Electric's
It would be a dicey move to say the least, considering how many televised shopping channels are out there already. IAC/Interactive's
Trump's not a stranger here, though. In fact, one of the team challenges during Trump's reality show back in its second season involved having the two factions sell an item on QVC. Trump's relationship with GE is also cozy enough that it would make sense for him to partner with the fledgling ShopNBC to make his shopping network a reality.
But despite his promotional skills in hawking everything from pizza to board games, is the world ready for a fourth major cable channel devoted to moving marked-down merchandise?
What may ultimately happen is yet another ShopNBC makeover. The venture was once owned by ValueVision
Trump's name has value, and even though The Apprentice's ratings have fallen lately, he still commands a wide enough audience to make Trump Shopping Network work -- if it is simply an online marketplace. That's it. Beyond that, it would be a mistake to go with an actual standalone televised shopping channel, where the costs run high and the prospects for failure loom large.
Fools, now is the time to open your hearts and wallets to worthy causes! Please support our five Foolish charities at www.foolanthropy.com.
Longtime Fool contributor Rick Munarriz does watch Trump's show, though not as religiously as he once did when he shared a couch with some good Foolish friends. He does not own shares in any of the companies mentioned in this story. The Fool has a disclosure policy. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.