Sprint Nextel (NYSE:S) has made no secret of wanting a piece of the mobile digital content revolution. On Monday, the company announced plans to move quickly into video services -- maybe too quickly. Sprint said that full-length movies will be available for users of many of its mobile phones. The jury's still very much out as to whether the mobile phone providers have all the right moves in this area, though, and so far the Sprint offering doesn't sound too compelling.

According to Reuters, Sprint plans to offer unlimited movies, television shows, and other video content for a subscription fee of $6.95 per month. We already knew that Sprint had plans in this area when it announced a deal with ESPN, which is owned by Disney (NYSE:DIS). That plan seemed to make a lot more sense with regard to compelling content.

The current movie content, in contrast, is very limited, which makes Sprint's announcement seem somewhat half-baked. Currently available films include Angel and the Badman, One-Eyed Jacks, Short Circuit, and Night of the Living Dead, none of which sound like they pack the kind of mass appeal that would compel many users to sign on now. In the article, a spokesman said those movies were the ones the company could get the rights to quickly, and Sprint is in talks with studios for more. Sprint plans to add seven new films a week to the service -- hopefully ones with greater mass appeal.

I can't say that I've thought that the cell-phone providers could give Apple (NASDAQ:AAPL) much of a run for its money in music. The price points thus far always sounded much too expensive to me compared with iTunes, and many people seem to agree. I feel even less positive that cell-phone companies could attract viewers to video content for tiny, tiny screens -- even tinier screens than are featured in Apple's new video-enabled iPod.

Invitations to eyestrain aside, I also have to wonder if the cell-phone companies have the pricing right for video content. Mobile phone companies definitely want to offer compelling content that subscribers will be willing to add onto their monthly bills, but I would think it's more likely that people would prefer to pay for video content much in the way that Apple's iTunes offers -- on a pay-as-you-download basis.

Given the limited amount of video fare that is available over Sprint phones at the moment, it should be quite some time before we find out whether consumers are as willing to subscribe to such a service. With Apple already offering the right content for what seems like the right price, it currently seems questionable that Sprint could assume the top spot in digital content.

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Alyce Lomax does not own shares of any of the companies mentioned, although she does own a VHS version of Night of the Living Dead that she would much prefer to watch on a large screen.