According to Reuters, Sprint plans to offer unlimited movies, television shows, and other video content for a subscription fee of $6.95 per month. We already knew that Sprint had plans in this area when it announced a deal with ESPN, which is owned by Disney
The current movie content, in contrast, is very limited, which makes Sprint's announcement seem somewhat half-baked. Currently available films include Angel and the Badman, One-Eyed Jacks, Short Circuit, and Night of the Living Dead, none of which sound like they pack the kind of mass appeal that would compel many users to sign on now. In the article, a spokesman said those movies were the ones the company could get the rights to quickly, and Sprint is in talks with studios for more. Sprint plans to add seven new films a week to the service -- hopefully ones with greater mass appeal.
I can't say that I've thought that the cell-phone providers could give Apple
Invitations to eyestrain aside, I also have to wonder if the cell-phone companies have the pricing right for video content. Mobile phone companies definitely want to offer compelling content that subscribers will be willing to add onto their monthly bills, but I would think it's more likely that people would prefer to pay for video content much in the way that Apple's iTunes offers -- on a pay-as-you-download basis.
Given the limited amount of video fare that is available over Sprint phones at the moment, it should be quite some time before we find out whether consumers are as willing to subscribe to such a service. With Apple already offering the right content for what seems like the right price, it currently seems questionable that Sprint could assume the top spot in digital content.
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Alyce Lomax does not own shares of any of the companies mentioned, although she does own a VHS version of Night of the Living Dead that she would much prefer to watch on a large screen.