Who is that guy talking to?
No less than two years ago you would have looked suspiciously at someone walking down the street talking to themselves. You might have even crossed the road to avoid them. Today, however, we immediately assume that person is on their cell phone and using a wireless Bluetooth connection. The guy talking to himself is no longer crazy -- he's really important.
How quickly age-old perceptions can change. And how quickly paradigms can shift.
So where was Bluetooth 10 years ago? It didn't exist. In fact, the Bluetooth name wasn't even coined until 1998.
Despite its brief history, Bluetooth technology has quickly caught on with consumers and changed the way people work and communicate. Hewlett-Packard
Profit from change
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Beat the market to the punch
Timing matters when it comes to paradigm-shifting technology. For example, investors who picked up shares of online auction trailblazer eBay in October 2004 have actually lost money to date. If you had the foresight to recognize its innovative service in October 1998 you would be up more than 1,000% today.
But sometimes having that foresight is the hard part. Throughout history there have been plenty of companies who've been touted as "paradigm shifting," only to turn out to be flops (think eToys). So if you're looking to get in on paradigm-shifting technology before the rest of the market does and earn great returns in the process, join us at Rule Breakers and check out our team's best ideas. Just follow this link for more information.
This article was originally published on Sept. 26, 2006. It has been updated.
History major Todd Wenning appreciates that the name Bluetooth is taken from the 10th-century Danish King Harold Blatand. He does not own shares in any company mentioned. Garmin and eBay are Stock Advisor choices. The Fool's disclosure policy shifts paradigms like nobody's business.