The "are we there yet?" queries from impatient kids on car trips are about to be replaced with "can you drive a little slower? My show's not finished yet."
At least, that's the way that Sirius
The new system on display should hit the market in a few months. According to Orbitcast, Sirius was streaming Cartoon Network content on a Ford
The pricing may not be an issue to folks spending as much as $2,000 for high-end dual headrest monitors as an add-on to their new cars. Content may be the bigger problem. If all three channels will be streaming toons, it may limit the appeal to older families. It also won't be much of a match for the RV and conversion van buffs who have a wider selection of programming, thanks to pricier satellite television offerings. And let's be frank: Cartoon Network and Boomerang are respectable, but the service won't be an easy sell if it doesn't tack on either Disney's
Sirius may not be on the best of terms with Viacom, after Howard Stern's defection and its tapping of former Viacom exec Mel Karmazin to become Sirius's CEO, but this isn't the kind of venture to be taken lightly. Kids aren't going to gravitate to just any content thrown their way. If Sirius gets sloppy, it opens up the door for rival (and Motley Fool Rule Breaker selection) XM
In the end, it's all about stretching the elasticity of the $12.95 a month that both Sirius and XM are charging. With satellite radio tacking on fewer net subscribers in 2006 than it did in 2005, an actual rate hike for their flagship services may be a hard sell. That's where new offerings -- like backseat TV -- could help get Wall Street back in the driver's seat.
Check out what executives at both XM and Sirius had to say back in September:
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Longtime Fool contributor Rick Munarriz is a Sirius and XM subscriber. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. He does own shares in Disney. The Fool has a disclosure policy.