This isn't the first time that Circuit City has given digital music a go. It actually owned the MusicNow service before selling it to Time Warner's
It's a win-win deal. Napster has a chance to expand its growing base of 830,000 paying accounts with a strong retail-level marketing push. Circuit City can collect a piece of the action without the overhead headaches of running a music subscription service again.
The pairing also draws a thicker line in the sand. Last year saw Best Buy
It's a battle of the bands, disguised as a battle of the brands. Lose those earplugs, Circuit City. You won't want to miss a single note of the competitive concerto.
Best Buy and Time Warner have been recommended by David Gardner for his Stock Advisor subscribers. You can tune in over the next few weeks for free with a 30-day trial subscription.
Longtime Fool contributor Rick Munarriz is a huge music fan, but with subscriptions to both satellite radio services he hasn't made the move to tack on a digital music subscription service as well. He does not own shares in any of the companies in this story. Rick is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.