The ads keep adding up for Chinese advertising giant Focus Media
Analysts were looking for a profit of just $0.35 per share on an adjusted basis. Focus Media has now beaten Wall Street's profit targets in each of the past six quarters.
So what does Focus Media do exactly? A little bit of everything in the name of advertising. The company watches over a network of giant outdoor LED billboard displays, small poster frames in elevators, and a fleet of tens of thousands of TV monitors that blend content with brand marketing in highly trafficked areas.
Its acquisition of Allyes earlier this year strengthens the company's position in online and mobile advertising. Did I mention that the company runs an ad network for movie theater exhibitors?
Sure, you'll find plenty of stateside companies that dabble in some of these areas closer to home. National CineMedia
Focus Media does its little bits of everything in a red hot economy that finds companies willing to pay more to reach out to rapidly enriched consumers.
The going is so good that Focus Media is hiking its top-line guidance for all of 2007. The company now expects to generate $440 million to $450 million in revenues, well ahead of the $407 million that analysts are expecting, and ahead of its original $390 million to $400 million range.
Joining rival Chinese stocks like Baidu.com
Focus on related Foolishness:
Baidu and NetEase.com are selections in the Rule Breakers growth stock newsletter service. You don't need an in-elevator poster frame to tell you about the 30-day free trial subscription that you can check out now.Longtime Fool contributor Rick Munarriz has been to mainland China just once, but he's longing to brush up on Mandarin and make another go at it. He does not own shares in any of the companies mentioned in this story. Rick is part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early.
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