It may seem like a shot through the heart for Sirius
HD Radio is terrestrial radio's response to satellite radio, offering a free alternative in the form of digital quality sound that gives local radio operators the ability to broadcast different channels within the same broadcast frequency.
Free may sound better than the $13 a month that you're currently paying for Sirius, but this is still ad-driven terrestrial programming. In other words, you won't find Howard Stern, dozens of commercial-free music stations, or all of the NFL games on HD Radio.
It's an interesting wrinkle because it will be a challenge for Sirius. In an effort to prove that its proposed merger with XM
It's a sound argument, no matter how many different opinions you try to stream through the same frequency. So go figure. Terrestrial's lifeline in HD Radio may wind up being its own noose.
Hi-Def Foolishness: