It may seem like a shot through the heart for Sirius
HD Radio is terrestrial radio's response to satellite radio, offering a free alternative in the form of digital quality sound that gives local radio operators the ability to broadcast different channels within the same broadcast frequency.
Free may sound better than the $13 a month that you're currently paying for Sirius, but this is still ad-driven terrestrial programming. In other words, you won't find Howard Stern, dozens of commercial-free music stations, or all of the NFL games on HD Radio.
It's an interesting wrinkle because it will be a challenge for Sirius. In an effort to prove that its proposed merger with XM
It's a sound argument, no matter how many different opinions you try to stream through the same frequency. So go figure. Terrestrial's lifeline in HD Radio may wind up being its own noose.
XM is a former pick in the Rule Breakers newsletter service. You will find fresh playlists, endearing DJs, and a welcome reception at the premium growth stock research service. A free 30-day trial subscription will prove it.
Longtime Fool contributor Rick Munarriz is a fan of satellite radio and subscribes to both services. He does not own shares in any of the companies in this article. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.