You can't keep Omniture (Nasdaq: OMTR) from seeing the world.

The provider of online optimization tools struck a deal with Baidu.com (Nasdaq: BIDU) -- China's leading search engine -- to improve the advertiser experience in reaching out to China's fast-growing Web audience.

It's a win-win deal. Baidu's advertiser base has been growing, with its typical sponsor spending more and more with every passing quarter. Turning to Omniture to enhance its ad platform's effectiveness can only help.

With Google (Nasdaq: GOOG) still a distant second in China, it's great to see Baidu avoid the cockiness trap. Even after another blowout quarter, China's dot-com darling has the good sense to make a good thing even better.

Omniture may have even more to gain, because global diversification will come in handy if stateside weakness continues. Sure, Omniture's clients include companies like Microsoft (Nasdaq: MSFT), Time Warner's (Nasdaq: TWX) AOL, and eBay (Nasdaq: EBAY), which have strong presences worldwide, but Baidu.com is all about China (and now, to a lesser extent, Japan). 

OK, so neither company really needs each other at this point. If you think that Baidu is on a growth tear, Wall Street is looking for revenue and profits to more than double for Omniture in 2008.

Growth attracts growth. Quality attracts quality.

It's the way it should be.

For related Foolishness:

Baidu is a selection in the Rule Breakers growth stock newsletter service. Time Warner and eBay are Stock Advisor recommendations. Microsoft is an Inside Value pick. Find out why with free 30-day trials to any of the premium research services.  

Longtime Fool contributor Rick Munarriz has been to mainland China just once, but he's longing to brush up on Mandarin and go again. He does not own shares in any of the companies mentioned in this story. Rick is also part of the Rule Breakers research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.