You can't keep Omniture
The provider of online optimization tools struck a deal with Baidu.com
It's a win-win deal. Baidu's advertiser base has been growing, with its typical sponsor spending more and more with every passing quarter. Turning to Omniture to enhance its ad platform's effectiveness can only help.
Omniture may have even more to gain, because global diversification will come in handy if stateside weakness continues. Sure, Omniture's clients include companies like Microsoft
OK, so neither company really needs each other at this point. If you think that Baidu is on a growth tear, Wall Street is looking for revenue and profits to more than double for Omniture in 2008.
Growth attracts growth. Quality attracts quality.
It's the way it should be.
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Longtime Fool contributor Rick Munarriz has been to mainland China just once, but he's longing to brush up on Mandarin and go again. He does not own shares in any of the companies mentioned in this story. Rick is also part of the Rule Breakers research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.