It's nice to see Yahoo!
The online giant renewed its deal with Verizon
It's all about the virtual land grab. Locking up high-traffic sites is the key to encouraging advertisers to earmark more of their online advertising budget to specific players. Google
This particular dot-com hookup isn't exclusive, since both Yahoo! and Verizon are allowed to see other people. Verizon offers other portals a crack at its subscribers, even though its collaboration with Yahoo! is the top option.
The deal also isn't getting in the way of discussions reportedly taking place with Google for Verizon's wireless business. Verizon Wireless is a joint venture between Verizon and Vodafone
Will this deal move the needle at Yahoo!? Of course not. Yahoo! is too big for that. However, it does keep Yahoo! in the news in a favorable light. These days, that's a relative -- and refreshing -- victory.
Further Foolishness at full signal strength:
Longtime Fool contributor Rick Munarriz wonders when those "can you hear me now" ads will run their course. He does not own shares in any of the stocks in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.