Based on the aggregated intelligence of 130,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, athletic-apparel maker Under Armour (NYSE:UA) has earned a respected four-star ranking.

With that in mind, let's take a closer look at Under Armour's business, and see what CAPS investors are saying about the stock right now.

Under Armour facts 

Headquarters (founded)

Baltimore, Maryland (1996)

Market Cap

$643.7 million


Apparel, accessories, and luxury goods

Trailing 12 Month Revenue

$725.24 million


Founder/CEO Kevin Plank
CFO Brad Dickerson

Return on Equity (average, last three years)



Columbia Sportswear (NASDAQ:COLM)

CAPS members bullish on UA also bullish on

Starbucks (NASDAQ:SBUX)

CAPS members bearish on UA also bearish on

General Motors (NYSE:GM)
Ford Motor (NYSE:F)

Sources: Capital IQ (a division of Standard & Poor's) and Motley Fool CAPS.

Over on CAPS, 2,242 of the 2,451 members who have rated Under Armour -- or 91% -- believe the stock will outperform the S&P 500 going forward. These bulls include dp23peace and IdahoAve.

Five days ago, dp23peace mulled over Under Armour's potential:

This falls into the category of invest in simple companies that you understand. [Under Armour] knows where to invest and how to use advertising to reach their audience and inspire them to buy. Now that they make cleats and sneakers they will continue to increase their share of the pie, once the market begins to recover. I'll take all I can at this price.

In a pitch from January, IdahoAve cites Under Armour's "grassroots" growth strategy as reason to get in for the long haul:

While nothing currently looks good in a retail environment, [Under Armour] has caught my attention for the one simple reason that a lot of young people are wearing it. I am currently involved with a community college soccer team and I was amazed at how often I saw this brands logo. I should also note that I never saw it anywhere 4-5 years ago, making this a remarkable change....

I don't think anything will do well that depends on US optional spending in retail until current conditions improve. However once they do I would suspect [Under Armour] will outperform the SP 500. Mid to long term buy.

What do you think about Under Armour, or any other stock for that matter? Make your voice heard on Motley Fool CAPS today. More than 130,000 investors are waiting to hear what you have to say. CAPS is 100% free, so simply click here to get started.

Fool contributor Brian Pacampara owns no position in any of the companies mentioned. Under Armour is a Motley Fool Hidden Gems and Rule Breakers recommendation. Columbia Sportswear is also a choice of Hidden Gems. Starbucks is an Inside Value and  Stock Advisor selection. Apple is also a pick of Stock Advisor. The Fool owns shares of Under Armour and Starbucks. The Fool's disclosure policy always gets a perfect score.