Please ensure Javascript is enabled for purposes of website accessibility

Big, Bad Baidu

By Rick Munarriz – Updated Apr 6, 2017 at 2:03PM

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

China's leading search engine continues its explosive growth.

Shares of Baidu (NASDAQ:BIDU) hit all-time highs last night, after China's leading search engine delivered another blowout quarter.

Revenue climbed 40% to $184.7 million, while widening profit margins helped net income soar 48%, to $1.80 a share.

Silly analysts. They were expecting a profit of only $1.68 a share on $180 million in revenue. The performance gets even more ridiculous if you back out stock-based compensation and the company's continued losses in Japan. Absent those two line items, Baidu's profit would clock in at a slick $2.06 a share.

It was easy to get nervous after a pair of top executives resigned for "personal reasons" last month. Why would a company's CTO and COO step down -- just 10 days apart -- if Baidu had already completed another monster quarter?

Investors could have also gotten jittery after Sohu.com's (NASDAQ:SOHU) uninspiring quarterly report, where online advertising could muster a mere 2% year-over-year advance.

However, Sohu's strength lies in its brand advertising business. Baidu's rewarded for being China's top engine by rolling in more lucrative paid-search sponsorships. Comparing Sohu and SINA (NASDAQ:SINA) to Baidu is like comparing stateside display specialists Yahoo! (NASDAQ:YHOO) and AOL (NYSE:AOL) to Google (NASDAQ:GOOG).

Graphical ads and targeted text spots aren't just marching to different drummers. We're talking about entirely different beats-per-minute metrics.

Oh, and things can still get better for Baidu. If capping 2009 with a 40% top-line surge in the final quarter is welcome news, buckle up those seat belts. China's dot-com darling is calling for revenue to climb by 48% to 52% in the current quarter.

Investors may be licking their chops at Baidu's potential if Google carries through with last month's unlikely threat to pull out of China, but Baidu is clearly doing just fine even with Google around.

As long as China's economy doesn't derail, Baidu offers great -- though admittedly not cheap – first-class seats with a view.  

Is Baidu overvalued? Share your thoughts in the comments box below.

Baidu, Google, and Sohu.com are Motley Fool Rule Breakers picks. SINA is a Motley Fool Stock Advisor recommendation. Try any of our Foolish newsletters today, free for 30 days.

Longtime Fool contributor Rick Munarriz has only been to China once, but he relishes admiring its dot-com revolution from afar. He does not own shares in any of the stocks in this article. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.

Invest Smarter with The Motley Fool

Join Over 1 Million Premium Members Receiving…

  • New Stock Picks Each Month
  • Detailed Analysis of Companies
  • Model Portfolios
  • Live Streaming During Market Hours
  • And Much More
Get Started Now

Stocks Mentioned

Baidu, Inc. Stock Quote
Baidu, Inc.
BIDU
$119.93 (0.99%) $1.18
Alphabet Inc. Stock Quote
Alphabet Inc.
GOOGL
$98.33 (-0.41%) $0.41
SINA Corporation Stock Quote
SINA Corporation
SINA
Sohu.com Inc. Stock Quote
Sohu.com Inc.
SOHU
$16.77 (-2.16%) $0.37

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

Related Articles

Motley Fool Returns

Motley Fool Stock Advisor

Market-beating stocks from our award-winning analyst team.

Stock Advisor Returns
329%
 
S&P 500 Returns
106%

Calculated by average return of all stock recommendations since inception of the Stock Advisor service in February of 2002. Returns as of 09/26/2022.

Discounted offers are only available to new members. Stock Advisor list price is $199 per year.

Premium Investing Services

Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.