The first quarter was another magnetic period for Sirius XM Radio
The satellite-radio operator added 171,441 net subscribers during the first three months of the year. That marks the third consecutive quarter of sequential subscriber growth at Sirius XM, after it had kicked off 2009 with back-to-back declines.
With more than 18.9 million subscribers, Sirius XM is just shy of its all-time high established five quarters ago. The recession took a bite out of the media giant's sails, but several quarters of healthy auto sales have done wonders for the premium offering.
There's more to the good news than strong auto sales, though. Those who are buying cars with factory-installed receivers are sticking around. Self-pay churn and conversion rates are better now than they were a year ago.
Sirius XM won't be reporting its quarterly results until next month. It's simply delivering a bit of the good news early, just as it did three months ago.
Putting out the encouraging numbers early is a good move. It meets with Nasdaq OMX Group
Sirius XM has tacked on more than 530,000 net subscribers over the past nine months. Karmazin has cut costs at the merged company, enhancing the bottom-line power of every incremental listener.
Are there threats to the model? Sure. Many of the most popular programs through Apple's App Store are free music-streaming services. Sierra Wireless'
It's a good time to be Sirius XM Radio.
Will today's news be enough to keep Sirius XM above the $1 mark this time? Share your thoughts in the comments box below.
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Longtime Fool contributor Rick Munarriz is a subscriber to both Sirius and XM. He owns no shares in any of the companies in this story and is also a member of the Rule Breakers analytical team, seeking out the next great growth stock early in its defiance. The Fool has a disclosure policy.