New deals for IMAX
A pair of press releases yesterday details IMAX's growing global appeal. The first deal is a stateside one, as IMAX will be teaming up with Rave -- the country's fifth largest exhibitor -- to open 13 digital systems between now and next year.
Korea's leading exhibitor also inked a joint-venture partnership yesterday, with plans to open 15 IMAX screens in China. It's IMAX's largest theater deal in Asia.
IMAX has signed deals for 168 installations this year, a far cry from the 35 system signings through all of last year. Even the 28 screens that were tossed yesterday into the company's growing backlog of future orders rival the total 2009 singings.
Exhibitors are turning to enhancing theatrical experiences to justify premiums. It's the obvious way to make the most of flattish attendance trends, without having to jack up the already insanely priced concessions even higher.
The move to offer moviegoers more bang for their celluloid buck has helped IMAX, sound specialist Dolby
Theater operators don't have much of a choice. Digitally distributed piracy, narrowing release windows, and beefed up home theater systems find multiplex owners scrambling to up their game.
It doesn't end here. IMAX joined nanotechnology incubator Harris & Harris
Yes, even today's 3-D screenings -- blown up on IMAX -- isn't enough. Best Buy
IMAX, for one, is certainly moving pretty fast these days. After inking deals for 28 new systems yesterday, who knows what tomorrow will bring.
Would you be willing to pay an IMAX premium to see a movie? Please share your perspective in the comment box below.
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Longtime Fool contributor Rick Munarriz is a movie buff, but doesn't own shares in any of the stocks in this story. He is also part of the Rule Breakers newsletter research team, seeking out tomorrow's ultimate growth stocks a day early. The Fool has a disclosure policy.