Bloomberg reports that Microsoft has dropped out of the auction to buy online video streamer Hulu, although the "person with knowledge of the matter" didn't rule out the possibility that Microsoft could come back to the bidding table. For now, the software giant may be a little gun-shy after spending a good chunk of change on a recent dubious purchase.
The original pool of bigwig potential suitors has been slimming down. Netflix
But I tend to think Amazon would benefit the most from the acquisition. Amazon is clearly interested in expanding its online video-streaming presence. Amazon's recent streaming deals may show that the company is fully capable of going down that path organically and willing to do so, but it could decide to cut to the chase. If Amazon were to buy Hulu and bundle all of its content together in its Amazon Prime service at the same price point, that would be a very compelling value proposition.
There's even some speculation that Apple
Who do you think would benefit most from a Hulu acquisition? Share your thoughts in the comments box below.
Fool contributor Evan Niu owns shares of Amazon, AT&T, and Apple. The Motley Fool owns shares of Yahoo!, Google, Apple, and Microsoft. Motley Fool newsletter services have recommended buying shares of Apple, Amazon.com, Yahoo!, Netflix, Google, and Microsoft, creating a bull call spread position in Apple, and buying puts in Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.